Question

a market really does exist for the new product or service.
reality test
competitive test
value test
question 14 (1 point)
cost ______ can be included in the business plan.
history
estimates
records
question 15 (1 point)
a companys position relative to its customers.
value test
competitive test
reality test

Explanation:

• For the first question: The Reality Test verifies if a genuine market exists for an offering, matching the description.
• For Question 14: Business plans project future costs, so cost estimates are included, as historical records/history apply to existing operations.
• For Question 15: The Value Test assesses a company's value proposition and position relative to its customers.

Answer:

1. Reality Test
2. Question 14: Estimates
3. Question 15: Value Test