Question

marketing mix analysis
directions: the marketing mix is often referred to as the 4ps of marketing. in this activity, you will explore the 4ps, or marketing mix: choose a business that you frequent. for example, it could be a restaurant, clothing store or online service like itunes. look up the website of the business or think about your last visit there. answer the questions below.
what is the name of the business?
product
what is the main product, (goods, services and/or ideas) offered? are they durable or nondurable goods or services or ideas?

price
what is the amount or range of prices at the business?

place

Explanation:

To complete this Marketing Mix Analysis, we'll choose a business (let's pick McDonald's as an example) and answer each section:

PRODUCT

• Main product: McDonald's offers fast - food products such as hamburgers (like the Big Mac), chicken items (such as Chicken McNuggets), French fries, and a variety of beverages (like Coca - Cola).
• Durability: The food items are non - durable goods since they are consumed shortly after purchase, and the drinks are also consumed quickly. The packaging (like the paper cups and boxes) is also non - durable as it is meant for single - use.

PRICE

• Price range: For food items, a hamburger can cost around $1 - $5, a meal (like a Big Mac Meal) can range from $5 - $10, and beverages (like a small soda) can be around $1 - $3. The prices can vary slightly depending on the location (for example, in areas with a higher cost of living, the prices might be at the higher end of these ranges).

PLACE

• Locations: McDonald's has locations all over the world. In the United States, you can find McDonald's restaurants in almost every city and town, in shopping malls, near highways (for travelers), and in urban centers. Internationally, it has a strong presence in countries like the United Kingdom, China, and India, with restaurants in both urban and suburban areas, often in high - traffic locations to maximize customer access.

If you want to use a different business, you can follow the same structure: identify the main products/services, determine their durability (if applicable), list the price range, and describe the places where the business operates.

Answer:

To complete this Marketing Mix Analysis, we'll choose a business (let's pick McDonald's as an example) and answer each section:

PRODUCT

• Main product: McDonald's offers fast - food products such as hamburgers (like the Big Mac), chicken items (such as Chicken McNuggets), French fries, and a variety of beverages (like Coca - Cola).
• Durability: The food items are non - durable goods since they are consumed shortly after purchase, and the drinks are also consumed quickly. The packaging (like the paper cups and boxes) is also non - durable as it is meant for single - use.

PRICE

• Price range: For food items, a hamburger can cost around $1 - $5, a meal (like a Big Mac Meal) can range from $5 - $10, and beverages (like a small soda) can be around $1 - $3. The prices can vary slightly depending on the location (for example, in areas with a higher cost of living, the prices might be at the higher end of these ranges).

PLACE

• Locations: McDonald's has locations all over the world. In the United States, you can find McDonald's restaurants in almost every city and town, in shopping malls, near highways (for travelers), and in urban centers. Internationally, it has a strong presence in countries like the United Kingdom, China, and India, with restaurants in both urban and suburban areas, often in high - traffic locations to maximize customer access.

If you want to use a different business, you can follow the same structure: identify the main products/services, determine their durability (if applicable), list the price range, and describe the places where the business operates.