Question

most students are surrounded by ads from the moment they wake up until the moment they go to sleep: everything from the mcdonald’s billboard you pass on the way to school to your best friend’s t - shirt with american eagle written across the front. and then there are all the ads you see online when you’re watching a youtube video or researching a term paper.
in fact, marketing experts estimate that the average person sees about 5,000 to 10,000 ads every day. all of them are designed to get you to buy or use a product. yet most of these ads don’t bring a single dollar to your school. and that’s something we could change.
in the united states, advertising is a multibillion - dollar industry. what if your school district could use some of that financial power to supplement its budget? many schools nationwide are facing budget cuts and are in desperate need of money to pay for everything from teachers’ salaries to new laptops.
money from advertising can help schools that face steep budget cuts.
i own a firm that handles marketing for school districts across texas, and we are very careful to choose only family - appropriate advertisers, such as local restaurants or sporting goods stores. we help place messaging on the outside of school buses, on school websites, and at school athletic venues. the ads are primarily targeted to adults — parents, teachers, and other members of the community — not to kids.
over the past 11 years, we’ve raised millions of dollars for texas schools. that money has helped pay for new computers, textbooks, supplies, team uniforms, teachers’ salaries, and so much more. at the same time, local businesses are able to reach new customers. it’s a true win - win.
assessment questions
question 10
part a: what is the central idea of the text?
a. advertisements can be appropriate and profitable for schools.
b. schools can earn money by casing advertisements in classrooms.
c. advertisements in schools encourage students to buy useful products.
d. students are engaged by the advertisements posted around their school.

Explanation:

To determine the central idea, analyze each option:

• Option A: The text discusses how advertising (from family - appropriate advertisers) can be a source of revenue for schools facing budget cuts, making it appropriate and profitable for schools. The author gives an example of a firm raising millions for Texas schools through advertising, and mentions schools' need for funds.
• Option B: The text doesn't say ads are placed in classrooms. It mentions ads on school buses, websites, and athletic venues, so B is incorrect.
• Option C: The text's focus isn't on ads encouraging students to buy useful products. It's about ads generating revenue for schools, so C is wrong.
• Option D: The text isn't about students being engaged by school - posted ads. It's about using ads for school funding, so D is incorrect.

Answer:

A. Advertisements can be appropriate and profitable for schools.