Question

1 multiple choice 1 point
how does sales differ from modern concepts of marketing?
it attempts to increase the volume of business.
it promotes products at trade shows.
it involves interaction between a buyer and seller.
it focuses on transactions with existing customers.
2 multiple choice 1 point
which of the following promotional activities focuses on the general population rather than specific patients?
social marketing
database marketing
target marketing
direct mail

Explanation:

1. Sales typically centers on closing transactions with existing customers, while modern marketing has a broader scope including customer - relationship building, market research, etc. The other options can be part of both sales and marketing.
2. Social marketing aims to influence the behavior of the general population for social good or to promote products/services to a wide - spread audience, unlike the other options which target more specific groups.

Answer:

1. It focuses on transactions with existing customers.
2. social marketing