Question

7 multiple choice 1 point the specific internal language of a given medium—for example, the choice of lighting in a soap opera—is a media convention. production value. genre. format. 8 multiple choice 1 point the integration, for a fee, of specific branded products into media content is narrowcasting. in - content marketing. product placement. message corruption.

Explanation:

For question 7: Media conventions are the specific, standardized internal language/techniques of a medium, like consistent lighting choices in a soap opera. Production value refers to overall quality resources, genre is a content category, and format is the structural layout, so convention is the correct term.
For question 8: Product placement is defined as the paid integration of branded products directly into media content. Narrowcasting targets specific audiences, in-content marketing is broader content-focused promotion, and message corruption refers to distorted communication, so product placement matches the definition.

Answer:

1. convention.
2. product placement.