QUESTION IMAGE
Question
name:
- for each of the three modes of persuasion, write how you used that method in your commercial:
ethos: doctor recommending a new brand medicine
pathos: crying baby
logos: pen
- pick one group, write their names, and log how they used each mode of persuasion in their commercial:
group names: cta
ethos: a famous athlete suggesting a sport drink
Ethos appeals to ethics and credibility. A doctor recommending medicine and a famous athlete suggesting a sports - drink use the credibility of these figures. Pathos appeals to emotions, like using a crying baby to evoke sympathy. Logos appeals to logic, but simply writing "pen" seems to be an incomplete or incorrect response as it doesn't clearly show a logical argument. For the second part, group CJA uses ethos with an athlete's endorsement.
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1.
- Ethos: A doctor's recommendation adds credibility to the new - brand medicine.
- Pathos: A crying baby is used to evoke an emotional response.
- Logos: The response "pen" is unclear; a proper logical argument is lacking.
2.
- Group names: CJA
- Ethos: A famous athlete's suggestion gives credibility to the sports - drink.