Question

a person renting a car may select the company that is closest to the airport or that offers the best weekly rate is an example of a(n) ___ buying motive.
o rational
o emotional

Explanation:

Rational buying motives are based on practical, logical - like convenience (nearness to airport). Emotional buying motives are based on feelings. Since choosing a car company for its proximity to an airport is a practical consideration, it is a rational motive.

Answer:

rational