Question

question 12 (1 point)
listen
in the context of bringing the code of ethics of a company to life, which of the following statements is true when experts try to advocate a forceful, integrated approach to ethics?

a) it should be ensured that the companys ethics code is both local and global in scope.

b) managers should enforce strict laws against whistle - blowers.

c) ethics should be considered a separate unit and not integrated into mandatory staff training.

d) it should be ensured that top managers do not overcommunicate the importance of ethics.

question 13 (1 point)
listen
which of the following statements is true of green marketing?

a) it refers to the practice of making false claims about the benefits of a product.

b) the vast majority of people are not willing to sacrifice convenience to buy green products.

c) firms that follow green marketing are never consistent with profitability.

d) it refers to the justification that a firm provides for emitting harmful greenhouse gases.

Explanation:

Question 12

• Option a: A forceful, integrated approach to ethics in a company would involve ensuring the ethics code is applicable locally (within the company's immediate operations) and globally (considering international standards, diverse stakeholders, etc.), so this is logical.
• Option b: Whistle - blowers expose unethical behavior, and enforcing strict laws against them goes against ethical advocacy, so this is incorrect.
• Option c: An integrated approach would involve integrating ethics into staff training, not keeping it separate, so this is incorrect.
• Option d: Top managers should communicate the importance of ethics, not avoid over - communicating it, so this is incorrect.

• Option a: Green marketing is about promoting environmentally friendly products/services, not making false claims (that's greenwashing), so this is incorrect.
• Option b: Market research shows that while some people are willing to buy green products, the vast majority are not willing to sacrifice convenience (like paying more, going out of their way) to do so, so this is true.
• Option c: Firms can be profitable while following green marketing (e.g., by reducing waste, appealing to eco - conscious consumers), so this is incorrect.
• Option d: Green marketing is about promoting eco - friendly practices, not justifying emitting harmful gases, so this is incorrect.

Answer:

a) It should be ensured that the company's ethics code is both local and global in scope.

Question 13