Question

question 14 (1 point) ✓ saved the ideal target market for a firm is the one in which it can profitably generate the greatest customer ____ and ____ it over time. loyalty; grow value; sustain and grow satisfaction; spread sales; sustain

Explanation:

In marketing (a subfield of Business), the ideal target market for a firm is about generating customer value (which is crucial for profitability) and then sustaining and growing that value over time. "Loyalty" and "grow" is less comprehensive as value encompasses more than loyalty. "Satisfaction" and "spread" doesn't fit as spreading satisfaction isn't the main goal. "Sales" and "sustain" is too narrow as sales are a part of value generation, and just sustaining sales without growth isn't the ideal long - term approach. So the correct pair is "value; sustain and grow".

Answer:

B. value; sustain and grow