Question

question 20
healthy living will send retailers a check if the retailer successfully includes its vegetable - based smoothies in its promotional efforts. healthy living uses______ to incentivize retailers.
trade discounts
cash discounts
promotional allowances
seasonal discounts
quantity discounts

Explanation:

Promotional allowances are payments or price - reductions to channel members to get them to participate in advertising or sales support programs. Here, Healthy Living is sending a check to retailers for including its vegetable - based smoothies in promotional efforts, which is a form of promotional allowance. Trade discounts are based on the type of channel member (e.g., wholesaler, retailer). Cash discounts are for early payment. Seasonal discounts are for buying out - of - season, and quantity discounts are for large volume purchases.

Answer:

C. promotional allowances