Question

question 27
according to the marketing concept, keeping company goals in mind means
\ta \tcontaining marketing costs.
\tb \tputting marketing second to other company goals.
\tc \tmaintaining the firm’s purpose.
\td \tmaking product prices low.

Explanation:

The marketing concept emphasizes that a company should align its activities with its overall purpose while satisfying customer needs. Option a is about cost containment, not directly about company goals. Option b is incorrect as marketing is integrated, not secondary. Option d focuses on pricing, not company goals. Option c, maintaining the firm’s purpose, relates to keeping company goals in mind as the firm’s purpose is tied to its goals.

Answer:

c. maintaining the firm’s purpose.