QUESTION IMAGE
Question
question 29 (1.7 points)
a husband and wife are watching a cable news program when a commercial comes on that theyve never seen before. he thinks that the spokesperson in the ad is pretty funny. she thinks the spokesperson is just plain stupid. this is an example of
a failure to reach a target audience.
one person not exercising intent of interpretation.
the creation of different meanings based on social and cultural context.
an ad that is not effective.
question 30 (1.7 points)
the expansion of newspaper circulation in america was fostered by
traveling circuses, carnivals, and theatrical performances.
extended railroads and growing urban centers.
increased interest among readers for television program listings.
highly differentiated but unbranded products.
question 31 (1.7 points)
ads in the 1920s were more visual than in the past, and showed slices of life in a way that depicted
garish designs illustrating unrealistic situations and cartoonish characters
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the creation of different meanings based on social and cultural context.
extended railroads and growing urban centers.