Question

question 7
which of these is a macro - level environmental trend in business that affects marketing?
a the view of marketing as an investment instead of a cost
b cmos being held more responsible for assessing marketing productivity
c the quantification of marketing objectives and results
d the emphasis on internal stakeholders
e a shift to digital and social media approaches to marketing communication

Explanation:

Macro - level environmental trends in marketing refer to large - scale changes in the external environment. The shift to digital and social media in marketing communication is a significant macro - level trend as it is a broad change in the technological and communication landscape that affects marketing strategies on a large scale. The other options are more related to internal marketing perspectives or management responsibilities rather than macro - level environmental shifts.

Answer:

E. a shift to digital and social media approaches to marketing communication