Question

1. richard montañez was working as a custodian for frito - lay when he came up with the idea for flamin hot cheetos. when he pitched the idea to the companys leadership the idea was wildly popular, earning him a new role as vp of multicultural sales and community promotions. explain how this is an example of intrapreneurship.

Explanation:

Intrapreneurship involves employees generating innovative ideas within a company. Richard, as a Frito - Lay custodian, had an idea for Flamin' Hot Cheetos. He pitched it to leadership and it was successful, leading to a new role. He showed entrepreneurial spirit while being an employee, creating value for the existing organization.

Answer:

Richard Montañez, as a Frito - Lay employee (custodian), came up with an innovative product idea (Flamin' Hot Cheetos). He presented this idea within the company. The success of the idea led to his internal promotion to VP of Multicultural Sales and Community Promotions. This showcases intrapreneurship as he demonstrated entrepreneurial behavior (innovation, risk - taking in pitching the idea) while working within the existing corporate structure, creating value for Frito - Lay.