Question

select all that apply
which of these are potential pitfalls to survey research?

□ if the sample doesnt represent the larger population, then the data wont be accurate.

□ people may not want to admit to behaviors or attitudes that are socially unacceptable.

□ if the sample is random, then the data becomes meaningless.

□ people are always unconsciously aware of their true attitudes or why they hold them.

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Explanation:

• First option: Non - representative samples lead to inaccurate survey data, a key pitfall.
• Second option: Social desirability bias (not admitting socially unacceptable behaviors/attitudes) is a survey pitfall.
• Third option: Random sampling is good for generalizability, so this is incorrect.
• Fourth option: People aren't always unconsciously aware of true attitudes (self - awareness issues aren't a typical survey pitfall as stated, and the statement is also factually wrong).

Answer:

• A. If the sample doesn't represent the larger population, then the data won't be accurate.
• B. People may not want to admit to behaviors or attitudes that are socially unacceptable.