Question

a technology product company wants to grow its customer base.
which two marketing methods should they use to accomplish this goal? (choose 2.)
a. use search engine optimization (seo)
b. participate in trade shows
c. trust that current customers will promote their products
d. discontinue referral programs

Explanation:

• SEO increases online visibility, helping potential customers find the company's products easily, expanding reach to new audiences.
• Trade shows let the company showcase products to industry professionals and interested attendees, directly connecting with potential new customers.
• Option C relies on passive, unstructured promotion which is unreliable for intentional growth.
• Option D eliminates a structured method to attract new customers via referrals, contradicting the growth goal.

Answer:

A. Use search engine optimization (SEO)
B. Participate in trade shows