Question

a value is important to a society because it is
the measure used to determine how good a person is.
an amount of goods or services considered reasonable.
a human characteristic that is considered desirable.
the financial cost of an item, which is very important.

Explanation:

Societal values refer to shared desirable human traits or principles that guide a group's norms and behaviors. The first option is too narrow (values are not just a personal "goodness" measure), the second describes a fair quantity of goods/services not a societal value, and the fourth refers to monetary cost, unrelated to social values.

Answer:

a human characteristic that is considered desirable.