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Question
- what is the definition of marketing according to john rood? advertising only on tv removing barriers to a sale persuading people to buy at any cost spending as little as possible on promotion
Brief Explanations
John Rood defined marketing as removing barriers to a sale. Marketing is about facilitating exchanges and making it easier for customers to buy products or services. The other options are too narrow (advertising only on TV) or unethical (persuading at any cost) or not a comprehensive definition (spending little on promotion).
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Removing barriers to a sale