Question

which of the following are included in a companys brand fundamentals?
mission statement, vision statement, and positioning statement.
colors, a company car, and investors.
mission statement, brand logo, and board of advisors.
customers, vision statement, 10 - year plan, and company phone.
question 43
1 pts
which of the following is not an important consideration when creating your business logo?
colors
appropriate visual representation
your business physical location
your company values
question 44
1 pts
the purpose of company swag (not merch) is not to:
serve as fun giveaways that encourage brand loyalty.
act as another stream of income for the business.
raise and spread awareness of your brand.
none of the above. swag is just cool, but does not serve a purpose.

Explanation:

• For the first question, brand fundamentals typically include the mission statement (defines purpose), vision statement (future - goal), and positioning statement (market - standing). Other options have non - fundamental elements like company car, investors, board of advisors etc.
• For the second question, when creating a business logo, colors, appropriate visual representation, and company values are important. Physical location is not relevant to logo design.
• For the third question, company swag is for brand loyalty, brand awareness, not for generating income.

Answer:

• Question 42: Mission statement, vision statement, and positioning statement.
• Question 43: Your business' physical location.
• Question 44: Act as another stream of income for the business.