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Question
which rhetorical appeal is primarily used in this ad? cheaper paper depot sells the same paper youll find elsewhere - at half the price. cheaper paper depot ethos (character) logos (reason) pathos (emotion)
Brief Explanations
The ad presents a logical argument about price - the same paper at half the price. Logos appeals to reason and logic. It doesn't rely on the credibility of a source (ethos) or an emotional appeal (pathos).
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logos (reason)