Question

which rhetorical appeal is primarily used in this ad? image: bar graph with vistle, leading brand, 2x the meat, vistle cat food has twice the meat of the leading brand. options: ethos (character), logos (reason), pathos (emotion)

Explanation:

The ad uses a comparison ("2x the meat" and stating Vistle has twice the meat of the leading brand) with a bar graph to present a logical argument about the product's superiority, which is characteristic of logos (appealing to reason through facts/evidence). Ethos focuses on credibility/character, and pathos on emotion, neither of which is the primary appeal here.

Answer:

logos (reason)