Question

17.
during the decline stage, a company may choose to continue offering the product but cut out all promotional expenditures. this is a strategy known as

a.
price skimming
b.
harvesting
c.
bundling

18.
profit motive

a.
the use of resources to obtain the greatest profit

b.
when businesses decide to emphasize factors of their marketing mix other than price

c.
peoples interests and values

Explanation:

1. For question 17: Price skimming is setting a high initial price for a new product; bundling is selling multiple products together. Harvesting (or milking) is a strategy in the product decline stage where a company keeps the product but cuts non-essential costs like promotions to maximize remaining profit.
2. For question 18: Option B refers to non-price competition, option C relates to social or cultural factors. Profit motive is defined as using resources to achieve the highest possible profit.

Answer:

1. B. harvesting
2. A. The use of resources to obtain the greatest profit