Question

1. identify the scenario that shows a consumer enhancing a brands image.

○ manuel goes to his social media account and posts a picture in front of the hotel marque with the caption, \made it to paradise.\
○ manuel tells his coworkers about the weather on his last vacation.
○ manuel is not part of the company, so he cannot enhance a brands image.
○ manuel argues with a customer service representative at his hotel.

Explanation:

A consumer enhancing a brand's image involves positive, public promotion of the brand. Posting a positive social media post with the hotel's marquee publicly endorses the brand, which boosts its image. The other options either involve neutral interactions, disengagement, or negative conflict, which do not enhance the brand.

Answer:

Manuel goes to his social media account and posts a picture in front of the hotel marque with the caption, "Made it to paradise."