Question

this activity is important because managers face the difficult task of planning, implementing, and evaluating marketing programs once the firm has decided to compete in the global market. as marketing mangers develop the marketing program, they must balance the cost savings of standardization against the benefits of customization.
the goal of this activity is to demonstrate your understanding of the different types of product and promotion strategies firms utilize as part of their global marketing programs.
group the global marketing strategy by the product and promotion. move each label to the correct drop - zone box. the notes button next to a label provides more information.
labels
breathe right
maybelline
shiseido
toyota
gasoline producer
drop zones
product extension strategy (1/5)
product adaptation strategy (2/5)
product invention strategy (3/5)
communication adaptation strategy (4/5)
dual adaptation strategy (5/5)

Explanation:

Product extension strategy uses the same product and promotion globally. Product adaptation strategy modifies the product to fit local needs. Product invention creates new products for specific markets. Without more context about how these companies operate globally, common - sense categorization: Breathe Right may use product adaptation as nasal strips may need some local - market tweaks. Maybelline often uses product adaptation for different skin tones and beauty preferences. Shiseido also uses product adaptation for different Asian and global skin types. Toyota uses product adaptation for different driving conditions and consumer preferences. A gasoline producer may use product extension as gasoline is a relatively standardized product globally.

Answer:

Breathe Right: Product Adaptation Strategy
Maybelline: Product Adaptation Strategy
Shiseido: Product Adaptation Strategy
Toyota: Product Adaptation Strategy
Gasoline Producer: Product Extension Strategy