Question

in the context of interpreting market research, classify the following data as either primary or secondary.
note: you will receive partial credit for each correct answer.
facts you collected from professional journal articles. demographic data you obtained from the government. information collected from your company focus group. a marketing survey you posted on facebook.
primary secondary

Explanation:

To solve this, we first recall the definitions:

• Primary data: Collected directly by the researcher (e.g., surveys, focus groups).
• Secondary data: Collected by others (e.g., journal articles, government reports).

Classifying Each Item:

1. Facts from professional journal articles: Journal articles are created by others, so this is Secondary.
2. Demographic data from the government: Government data is pre - collected, so this is Secondary.
3. Information from company focus group: Focus groups are direct data collection by the company, so this is Primary.
4. Marketing survey on Facebook: The survey is directly posted by you, so this is Primary.

Final Classification:

• Primary:
• Information collected from your company focus group.
• A marketing survey you posted on Facebook.
• Secondary:
• Facts you collected from professional journal articles.
• Demographic data you obtained from the government.

Answer:

Primary:

• Information collected from your company focus group.
• A marketing survey you posted on Facebook.

Secondary:

• Facts you collected from professional journal articles.
• Demographic data you obtained from the government.