QUESTION IMAGE
Question
drag the tiles to the correct location on the table. distinguish between the characteristics of the internet and social media in regards to consumer buying decisions. increases competition amongst businesses, allows for free advertising, easily accessible product information, uses the power of relationships to influence purchasing decisions. table with columns internet and social media.
To solve this, we analyze each characteristic:
Internet:
- Increases competition amongst businesses: The internet enables more businesses to reach consumers, intensifying competition.
- Allows for free advertising: Businesses can use websites, blogs, etc., for low - cost or free promotion.
- Easily accessible product information: Consumers can quickly find product details via search engines, company sites, etc.
Social Media:
- Uses the power of relationships to influence purchasing decisions: Social media relies on user connections (e.g., influencers, friends) to sway buying choices through recommendations, reviews, etc.
Final Table:
| Internet | Social Media |
|---|---|
| Allows for free advertising | |
| Easily accessible product information |
(Note: The "Social Media" column has only one characteristic as per the given tiles, and the "Internet" column has the remaining three that align with its role in consumer buying decisions.)
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To solve this, we analyze each characteristic:
Internet:
- Increases competition amongst businesses: The internet enables more businesses to reach consumers, intensifying competition.
- Allows for free advertising: Businesses can use websites, blogs, etc., for low - cost or free promotion.
- Easily accessible product information: Consumers can quickly find product details via search engines, company sites, etc.
Social Media:
- Uses the power of relationships to influence purchasing decisions: Social media relies on user connections (e.g., influencers, friends) to sway buying choices through recommendations, reviews, etc.
Final Table:
| Internet | Social Media |
|---|---|
| Allows for free advertising | |
| Easily accessible product information |
(Note: The "Social Media" column has only one characteristic as per the given tiles, and the "Internet" column has the remaining three that align with its role in consumer buying decisions.)