Question

for each statement about the selection of distribution channels, select true or false. note: you will receive partial credit for each correct selection. products that are bulky, large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer. product price affects the length of a distribution channel. perishable products require more direct distribution. true false

Explanation:

• Bulky, large - sized, and technically complicated products usually have direct distribution to reduce handling risks and costs, not multiple handlers. So the first statement is false.
• Higher - priced products often have shorter distribution channels to maintain control and profit margins, so product price affects the length of a distribution channel, making the second statement true.
• Perishable products need to reach customers quickly to avoid spoilage, so they require more direct distribution, making the third statement true.

Answer:

False
True
True