ethos, pathos, and logos: advertisements in order to persuade people to do something, advertisements use three types of persuasive strategies, or appeals. ethos (character) shows that the speaker is trustworthy or an authority on a subject - using celebrities or other trusted individuals to promote a product - saying a brand has been trusted for many years pathos (emotion) uses feelings rather than facts to persuade the audience - linking a product to a positive feeling or desire - triggering feelings of fear or embarrassment for not using a product logos (reason) uses logic and specific evidence - providing data about the effectiveness of a product - using graphs or charts to display information determine whether each advertisement appeals to ethos, pathos, or logos. 1. a commercial for an animal adoption agency shows images of dogs happily playing with their new families. 2. a toy company states that they have been trusted by parents and caregivers for over fifty years. 3. a commercial for dental floss states that the product is recommended by four out of five dentists. 4. an advertisement for a cleaning product lists different bacteria that the product can kill effectively. 5. a documentary trailer names world - renowned filmmakers and researchers who created the film. 6. a bicycle brand uses an inspirational image of a cyclist winning a road race to promote their newest model. 7. a toothpaste commercial states that the product removes up to 99% of plaque on teeth. 8. a kid - friendly snack company advertises that their product contains zero grams of added sugar.

Question

Accepted Answer

### 1.
# Brief Explanations:
The commercial uses images of happy dogs with new families to evoke positive emotions (like warmth, empathy) to persuade people to adopt, which matches Pathos (using feelings).
# Answer:
Pathos

### 2.
# Brief Explanations:
The toy company claims trust from parents/caregivers for over 50 years, establishing trustworthiness (Ethos: showing speaker is trustworthy).
# Answer:
Ethos

### 3.
# Brief Explanations:
Dental floss being recommended by 4 out of 5 dentists uses authority (dentists are experts) to build trust, fitting Ethos (speaker/brand as authority).
# Answer:
Ethos

### 4.
# Brief Explanations:
Listing bacteria the product kills provides specific evidence (data) to show effectiveness, which is Logos (using logic/evidence).
# Answer:
Logos

### 5.
# Brief Explanations:
Naming world - renowned filmmakers/researchers (trusted individuals) to promote the film builds trust, so it's Ethos (showing authority/trustworthiness).
# Answer:
Ethos

### 6.
# Brief Explanations:
Using an inspirational image of a cyclist winning (to evoke positive feelings like inspiration, aspiration) to promote the bike is Pathos (using feelings).
# Answer:
Pathos

### 7.
# Brief Explanations:
Stating the product removes up to 99% of plaque gives specific data/evidence, which is Logos (using logic/evidence).
# Answer:
Logos

### 8.
# Brief Explanations:
Advertising zero grams of added sugar provides specific nutritional evidence (data) to persuade, so it's Logos (using logic/evidence).
# Answer:
Logos

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