Question

evaluate the effectiveness of this ad. why is association a good strategy for the target audience?

Explanation:

The ad uses an association strategy by linking positive emotions of sharing music with the negative concept of spreading flu. It creates a memorable and relatable message for the target audience likely interested in health - related and social - sharing activities. By contrasting the two ideas, it grabs attention and encourages the audience to focus on positive sharing behaviors instead of spreading illness.

Answer:

The ad is effective as association works well for a target audience likely to value social connection and health. Association is a good strategy as it plays on emotions and contrasts positive and negative concepts to make the message stand out.