Question

1. explain the difference between demographics and psychographics.

○ demographics are attributes that cannot be changed, but psychographics are ever-evolving.
○ demographics relate to the things a person sees and feels while psychographics are the things a person hears.
○ demographics relate to a persons well-being and health while psychographics are measurable biological reactions.
○ demographics are measurable attributes while psychographics are connected to reason.

Explanation:

Demographics refer to quantifiable, objective attributes of a population (like age, income, location) that are measurable. Psychographics focus on subjective, attitudinal and behavioral traits (like values, interests, lifestyle) that relate to how individuals think and reason. The correct option distinguishes these core characteristics.

Answer:

Demographics are measurable attributes while psychographics are connected to reason.