Question

learning objective: recognize the role of promotions and media in the marketing mix. which of the following is an example of a sales promotion? a.) a business donation to a charity b.) a product catalog c.) a pop - up internet ad d.) a “buy one, get one free” deal

Explanation:

Sales promotion aims to increase sales in the short - term. A "buy one, get one free" deal is a common sales promotion technique to attract customers and boost sales. A business donation to charity is corporate social responsibility, a product catalog is for information dissemination, and a pop - up ad is a form of advertising.

Answer:

d. A "buy one, get one free" deal