Question

a local business in toronto, canada, has a reputation for offering a spectacular customer journey, regardless of whether purchases are made online or in their brick-and-mortar shop. in this context, what does the term customer journey refer to?(1 point)the act of receiving, processing, and interpreting messagesthings being bought and soldthe sum of the buyers interactions and experiences from start to finishthe customers first touch points

Explanation:

The term "customer journey" encompasses all interactions and experiences a buyer has with a business, starting from the initial awareness stage through post-purchase follow-up. The other options are too narrow: the first option describes message processing, the second refers to goods in commerce, and the fourth only covers initial contact points, not the full experience.

Answer:

the sum of the buyers' interactions and experiences from start to finish