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Question
the owner of a landscaping business has noticed that none of his competitors are including ponds or other water features in the gardens they create. the landscaper wants to determine the viability of this business opportunity.
what should this entrepreneur do first before offering to design and build water features as part of his landscaping business?
ask the customers in the area if they are interested in adding a water feature to their gardens.
determine if there is a supply chain available.
perform a financial audit to determine if there is enough money available to add the new service.
contact the water department to see if they can support the extra demand for water.
To determine the viability of a new business opportunity (offering water features), the first step should be to assess customer demand. Asking customers if they are interested in water features directly gauges market interest, which is foundational. Supply chain, financial audit, or water department contact are subsequent steps after confirming demand.
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A. Ask the customers in the area if they are interested in adding a water feature to their gardens.