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question 8 of 10
read this excerpt:
krocs years on the road as a traveling salesman — carrying his own order forms and sample books, knocking on doors, facing each new customer alone, and having countless doors slammed in his face — no doubt influenced his view of humanity. \look, it is ridiculous to call this an industry,\ kroc told a reporter in 1972, dismissing any high - minded analysis of the fast food business. \this is not. this is rat eat rat, dog eat dog. ill kill em, and im going to kill em before they kill me.\
what is the most likely reason schlosser uses a direct quotation in this excerpt from fast food nation?
a. the quote was given to a reporter rather than to the author, eric schlosser, himself.
b. the quote introduces terminology that the reader may not be familiar with.
c. the quote provides memorable insight into krocs personality and attitude.
d. the quote is too long and cannot be adequately paraphrased by the author.
To determine the reason for using the direct quotation, we analyze each option:
- Option A: Whether the quote was given to a reporter or the author doesn't explain why the author chose to use the direct quote in the excerpt. The source of the quote (reporter vs. author) isn't relevant to the purpose of including it.
- Option B: The quote uses common phrases ("rat eat rat," "dog eat dog") and doesn't introduce unfamiliar terminology. So this option is incorrect.
- Option C: The quote shows Kroc's competitive, aggressive attitude ("I'll kill 'em, and I'm going to kill 'em before they kill me") and gives insight into his personality, which aligns with the excerpt's context about how his experiences influenced his view of humanity. This is a strong reason for using the direct quote to convey his perspective vividly.
- Option D: The quote isn't overly long, and the idea that it "cannot be adequately paraphrased" is not supported. The key is the content's ability to reveal Kroc's personality, not length or paraphrasability.
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C. The quote provides memorable insight into Kroc’s personality and attitude.