Question

question 19
which of the following is a trend usually observed during an economic depression?
consumers focus on more basic, functional products that carry lower price tags.
consumers have money to spend, but caution often restrains their willingness to buy.
businesses offer new products, expand distribution, and raise prices to widen profit margins.
consumers are willing to spend more for premium versions of well - known brands.
question 20
0.4 pts
the ____ component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights.
political - legal
competitive
economic
social - cultural

Explanation:

During an economic depression, consumers have less disposable - income and tend to prioritize basic, affordable products. Laws related to competitive conditions and consumer rights are part of the political - legal environment in marketing.

Answer:

Question 19: Consumers focus on more basic, functional products that carry lower price tags.
Question 20: political - legal