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Question
question 1
0.5 pts
cultural differences are particularly important for:
firms that are marketing to the same segment of consumers for years
firms marketing internationally
local not - for - profit organizations.
firms marketing to a specific target market in a single city
Cultural differences play a crucial role for firms marketing internationally as they need to adapt to different cultural norms, values, and consumer behaviors in various countries. Firms targeting the same domestic - consumer segment for years, local non - profit organizations, or firms in a single city usually deal with a more homogeneous cultural context compared to international firms.
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firms marketing internationally