Question

read this paragraph: because they come from a business background, executives tend to have little to no understanding of their companys product or service — whether its frozen potatoes or deep tissue massages. why, therefore, would an executive ever bother to invest in his companys product or service when he can invest in sales, marketing, account management, or something else that has meaning in his world? what is most clearly the central idea of the paragraph? a. companies tend to marginalize their products and services. b. middle managers are in the best position to make company decisions. c. sales, marketing, and similar departments are superior. d. executives are largely unremarkable people who play it safe.

Explanation:

The paragraph focuses on executives from a business - background who lack understanding of their company's product or service and prefer to invest in sales, marketing, etc. rather than the product/service itself. This implies that companies may marginalize their products and services. Options B, C, and D are not supported by the content of the paragraph.

Answer:

A. Companies tend to marginalize their products and services.