Question

section 1: social media campaign creation challenge
instructions: imagine you are the marketing team for a brand new, specialty product or service of your choice. you must choose a product/service and then design a brief social media marketing campaign strategy using the official 4 - step process.
product/service definition

• define your new product/service and its specific target audience

step 1: set a goal

• task: state one specific, measurable goal for your campaign:

step 2: select platforms

• task: based on your target audience and the type of content you plan to create, select the two most effective social media platforms. explain your reasoning for each in 2 or more sentences:

Explanation:

Answer:

Product/Service Definition: Zero-Waste Reusable Food Wrap Kit, target audience: Eco-conscious urban women aged 25-38 who regularly meal-prep and follow sustainable lifestyle influencers.
Step 1: Set a Goal: Achieve 15,000 Instagram and TikTok combined followers and 500 online pre-orders within 8 weeks of the campaign launch.
Step 2: Select Platforms:

1. Instagram: This platform's visual focus aligns with showcasing the kit's aesthetic, eco-friendly materials, and meal-prep uses via carousels and Reels. The target audience actively engages with sustainable lifestyle content here, making it ideal for building community and driving pre-orders.
2. TikTok: Short, engaging videos demonstrating quick wrap uses, zero-waste hacks, and user testimonials will resonate with the audience's preference for actionable, relatable content, boosting viral reach and brand awareness among younger eco-conscious consumers.