Question

select the correct answer.
trevor is a marketing professional in a small firm. he wants to promote his firm’s online shopping website. he targets only those customers in his promotional strategy who use online shopping. which form of marketing does trevor demonstrate?
a. telemarketing
b. outbound marketing
c. social marketing
d. inbound marketing

Explanation:

• Telemarketing uses phone calls to reach customers, which is not relevant here.
• Outbound marketing targets a broad audience, not specific interested groups.
• Social marketing focuses on social good, not product/service promotion.
• Inbound marketing targets customers already interested in the product/service (here, online shoppers), matching Trevor's strategy.

Answer:

D. inbound marketing