Question

test 1141 marketing 93. which of the following is a type of sales promotion that provides customers with immediate rewards: a. product displays b. mail - in rebates c. loyalty programs d. price - off deals 94. all of the components of a well - designed print advertisement should present a a. powerful opinion. b. formal appearance. c. humorous scenario. d. unified message. 95. in determining its selling policies, a business would have little or no control over a. corporate goals and objectives. b. human and financial resources. c. research and development. d. customer wants and needs. 96. which of the following is an example of unethical selling behavior that directly affects employee - to - employee relationships: a. a salesperson does not want to lose a sale, so s/he withholds information from a prospect after being questioned about the product’s performance. b. a buyer awards a major contract to a construction company after the company’s vice president gave the buyer super bowl tickets. c. the sales staff’s commissions are lower after a manager restructures the company’s sales territories and sets high quotas. d. to win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized. 97. a consumer advantage of cooling - off laws is that it allows a. buyers a limited amount of time to withdraw from a purchase agreement without penalty. b. sellers an unlimited time frame to file a lawsuit if the buyers back out of the sales contract. c. buyers to withdraw from the purchase agreement but must pay high fines to the sellers. d. sellers to withdraw from the purchase agreement but must pay high fines to the government. 98. manufacturers often provide special instructions on product labels that salespeople can use to a. explain care techniques to customers. b. show customers how to return products. c. promote products to competitors. d. develop visual merchandising displays. 99. when a customer asks how long a product will last, s/he is interested in its a. durability. b. uses. c. origin. d. features. 100. a plant manager or a department head would be an example of which level of management? a. middle b. operating c. top d. supervisory

Explanation:

Question 93

To determine the correct answer, we analyze each option:

• Option A: Product displays are a form of promotion but don't provide immediate rewards.
• Option B: Mail - in rebates require customers to mail in for a rebate, so the reward is not immediate.
• Option C: Loyalty programs provide rewards over time for repeat business, not immediate.
• Option D: Price - off deals give customers an immediate discount (reward) at the time of purchase.

For a well - designed print advertisement:

• Option A: An advertisement's goal is not to present an opinion but to promote a product or service.
• Option B: A formal appearance is not the main goal; the message is more important.
• Option C: A humorous scenario is not a requirement for all well - designed print ads.
• Option D: All components of a print ad should work together to present a unified message about the product or service being advertised.

When a business determines its selling policies:

• Option A: A business has control over its corporate goals and objectives.
• Option B: A business can manage its human and financial resources.
• Option C: A business can decide on its research and development efforts.
• Option D: Customer wants and needs are external to the business, and the business has little or no control over them.

Answer:

D. Price - off deals

Question 94