Question

test 1141 marketing cluster exam 77. if a pharmaceutical company sets an unnecessarily high price for a lifesaving drug, it is behaving in a(n) manner. a. conscientious b. economically justifiable c. socially irresponsible d. charitable 78. businesses may price goods with a higher - than - average markup when a. the risk of markdown is great. b. customers are given little service. c. handling expenses are low. d. stock turnover is high. 79. why must a business be very careful about eliminating products? a. to prevent damaging the companys image b. to comply with government regulations c. to make higher prices acceptable d. to avoid the need for commercialization 80. which of the following marketing strategies is appropriate for the decline stage of the product life cycle? a. increasing promotion expenditures b. marketing to early adopters c. expanding the product line d. selling the product online 81. which of the following is an idea - generation technique that uses programmed thinking? a. synectics b. mind mapping c. forced questioning d. attribute listing 82. while facilitating a brainstorming session to generate product ideas, gavin told amy that her idea would be too expensive to implement. what did gavin do wrong while facilitating the brainstorming session? a. ignoring a group member b. evaluating the idea c. asking for opinions d. exceeding the time limit 83. the receptionist at a medical practice schedules patients appointments for dr. langdon. typically, dr. langdon needs 15 minutes for a sick - patient visit and 30 minutes for a well - patients annual check - up. this is an example of a service standard related to a. regulations. b. quality. c. cost. d. time. 84. giving customers a list of locations at which they can obtain repair or replacement as part of a warranty or guarantee provides the customer benefit of a. increased profits. b. service information. c. legal recourse. d. reduced anxiety about purchases.

Explanation:

Question 77

A pharmaceutical company charging an unnecessarily high price for a lifesaving drug is not acting in a way that benefits society, so it's socially irresponsible. Conscientious (A) implies being careful, which doesn't fit. Economically justifiable (B) is wrong as the price is unnecessary. Charitable (D) is the opposite.

When the risk of markdown is great, businesses may use a higher markup to compensate for potential losses from reducing prices later. If customers get little service (B), markup might be lower. Low handling expenses (C) don't justify high markup. High stock turnover (D) usually allows lower markup as items sell quickly.

Eliminating products carelessly can damage a company's image (A), like if loyal customers liked the product. Government regulations (B) don't typically relate to product elimination caution. Higher prices (C) aren't related. Commercialization (D) is about launching, not elimination.

Answer:

C. socially irresponsible

Question 78