Question

transactional purchases are ones that are ______.
associated with the concept of branding and consumer loyalty

based on a specific need rather than a deeper bond

considered to be motivated by meaningful connections to the product

driven by a blend of the product’s benefits and characteristics

Explanation:

Transactional purchases focus on fulfilling a specific need (like buying a pen for writing), not on brand loyalty or emotional/product connections. The other options relate to relational or brand - driven purchases. So the correct option is the one about being based on a specific need.

Answer:

B. based on a specific need rather than a deeper bond