Question

what is the most fundamental ethical issue in advertising?
taste, particularly regarding societys exposure to offensive messages
deception, particularly false or misleading statements
exaggeration, which is a serious but increasingly common practice
materialism, which also is a key legal issue
question 45 (1.7 points)
market segmentation is the process of
identifying a competitive niche for a brand.
creating a perceived difference between the brand of one firm and the brand of a competitor.
adding a level of value and meaning to a product’s identity.
breaking down a large heterogeneous market into homogeneous submarkets.
question 46 (1.7 points)
what is the term for the effort to create a perceived distinction between an organizations brand and the competitions brand?
internal positioning
external positioning

Explanation:

Answer:

deception, particularly false or misleading statements
breaking down a large heterogeneous market into homogeneous submarkets.