Question

what is positioning most likely based on? *
a. promotions
b. past experiences
c. marketing
d. advertising

what is an example of the use of a corporate brand? *
a. price
b. product information
c. displaying a prod
d. a product displaying the companys name

Explanation:

First Question:

Positioning in business (specifically marketing) is about how a brand is perceived. Past experiences of customers shape their perception and thus positioning. Promotions, marketing, and advertising are tools or aspects, but positioning is rooted in how customers recall/relate based on past interactions. So option B is correct.

A corporate brand uses the company’s name on products. Price (A) is about cost, product info (B) is about details, and "displaying a prod" (C, likely typo) is unclear. Option D directly relates to corporate branding by using the company’s name on the product.

Answer:

B. Past experiences

Second Question: