Question

1.1 what is psychological science?
a shopper buys a brand - name allergy medication because its what she is used to buying and she has had good results with it in the past. she makes the purchase even though she sees a cheaper generic version with the same formulation of ingredients and recently watched a tv story about how generics are just as good as the brand - name products they replace.
identify the biases the shopper is falling victim to.

bias(es)

ignoring evidence

taking mental shortcuts

accepting after - the - fact explanations

seeing causal relationships that do not exist

not bias(es)

question confidence
i think i know it
you can gain or lose up to 60 points on this question.
activity score
(view activity report)
575
current grade
0%
you must answer at least 4 more questions to receive a grade.

Explanation:

1. ignoring evidence: The shopper saw evidence (TV story) that generics are equivalent but chose the brand-name anyway, so this is a bias.
2. taking mental shortcuts: The shopper relies on past habit instead of evaluating new evidence, which is a mental shortcut bias.
3. accepting after-the-fact explanations: This does not apply, as the shopper is not justifying a past decision with new explanations.
4. seeing causal relationships that do not exist: This does not apply, as the shopper is not inventing false cause-effect links.

Answer:

Bias(es)

• ignoring evidence
• taking mental shortcuts

Not Bias(es)

• accepting after-the-fact explanations
• seeing causal relationships that do not exist