Question

when businesses decide to emphasize factors of their marketing mix other than price
a. non - price competition
b. economic resources
c. pure competition
direct competition
a. competition in a market with businesses that offer the same type of product or service
b. there are many firms competing with firms are somewhat different
c. many suppliers offer very similar products

Explanation:

1. For the first definition: The description matches non-price competition, where businesses focus on marketing mix elements like product features, branding, or service instead of price.
2. For the second definition: Direct competition occurs when businesses offer identical or nearly identical products/services to the same market.

Answer:

1. when businesses decide to emphasize factors of their marketing mix other than price: A. Non-price competition
2. Direct Competition: A. competition in a market with businesses that offer the same type of product or service