Question

which of the following is an example of how cultural and social factors can influence a consumers decisions to buy a product?
a seller will ship a book for free.
a bookshelf is low maintenance.
a vacuum cleaner has a one - year warranty
a make - up brand is endorsed by a celebrity

Explanation:

To determine the correct option, we analyze each choice:

• "A seller will ship a book for free" relates to price/ cost - related (economic) factor, not cultural/social.
• "A bookshelf is low maintenance" is a product - feature (functional) factor, not cultural/social.
• "A vacuum cleaner has a one - year warranty" is a product - guarantee (functional) factor, not cultural/social.
• "A make - up brand is endorsed by a celebrity": Celebrity endorsement is a social factor as it leverages the influence of a well - known person (a social figure) on consumers' buying decisions. Cultural and social factors include the influence of social figures, trends, and social norms. So this option shows how social factors (celebrity influence) can impact consumer purchase decisions.

Answer:

D. A make - up brand is endorsed by a celebrity