Question

which of the following statements about the core aspects of marketing are true? (choose every correct answer.)

□ marketing must be performed by an organization.

□ marketing involves satisfying customer needs.

□ marketing impacts various stakeholders.

□ marketing requires product, price, place, and promotion decisions.

Explanation:

• For "Marketing must be performed by an organization": Marketing can also be done by individuals (e.g., a freelancer marketing their services), so this is false.
• For "Marketing involves satisfying customer needs": A core goal of marketing is to identify and satisfy customer needs to build relationships and drive sales, so this is true.
• For "Marketing impacts various stakeholders": Marketing decisions affect customers, employees, investors, suppliers, etc., so this is true.
• For "Marketing requires product, price, place, and promotion decisions": The 4Ps (product, price, place, promotion) are fundamental marketing mix elements, so marketing does involve making decisions about these, so this is true.

Answer:

• Marketing involves satisfying customer needs.
• Marketing impacts various stakeholders.
• Marketing requires product, price, place, and promotion decisions.