Question

which of the following is a way to increase possession utility for a refrigerator? a. creating brochures about the product b. providing a delivery service c. expanding the store hours d. making a web site with information about the product

Explanation:

Possession utility refers to the ease with which a customer can obtain and take ownership of a product. Providing a delivery service directly helps the customer acquire physical possession of the refrigerator, increasing this type of utility. Options A, C, and D enhance informational or time utility, not possession utility.

Answer:

B. Providing a delivery service