Question

wrs.018 - 022 unit #4 test (audio)
you are writing an email to sally smith who is a potential customer. what is the best way to begin your email to sally smith?

• hello sally smith!
• dear ms. smith,
• dear madam or sir
• dear mrs. smith

Explanation:

When emailing a potential customer you don't know well, a formal, respectful salutation is appropriate. "Dear Ms. Smith," is gender-neutral, formal, and addresses the recipient by their correct last name without assuming marital status. "Hello Sally Smith!" is too casual for a first outreach to a potential customer. "Dear Madam or Sir," is impersonal since we know the recipient's name. "Dear Mrs. Smith," incorrectly assumes the recipient is married.

Answer:

B. Dear Ms. Smith,